Play chess, not checkers: Set the right goals with the right plan

A great plan is not a “nice to have”. Regardless, sometimes reactivity kicks planning down the road.

Walk Away With

OKR examples for all roles (14), OKR program implementation, Growth marketing quarterly lookback, Growth marketing quarterly plan, Growth marketing plans for all functional areas (X) Growth marketing org structure, Headcount budget, Growth marketing programs budget

The results can be overspending, underperformance, attrition, and loss of faith in marketing, which puts reactivity mode on overdrive. Learn how and why to make planning a top priority and how to execute on it so it’s motivational vs. a colossal time drain. A specific, well-documented  plan is your best friend when it comes to finding growth opportunities, pivoting when things aren’t working, explaining what your team does, and building camaraderie across the org.