Content Marketing Manager

May 25, 2022
content marketing manager job description

What does a content marketing manager do?

A content marketing manager is responsible for collaborating with internal stakeholders, partners, and the greater marketing team to build content. Some of the responsibilities of a content marketing manager include:

  • Maintaining a calendar of content
  • Working with product marketing team to build branded content
  • Grow organic social channels
  • Create campaign content for resources, landing pages, and emails
  • Collaborate with SEO lead to grow organic traffic and conversions

About this content marketing manager job description

This job description for a content marketing manager can easily be used as a template that you can copy, paste, and edit to meet your exact needs. It’s recommended that prior to posting this job description or sending to a recruiter that you determine the overall requirements and responsibilities of your content marketing manager.

Content Marketing Manager Job Description Template

About [This is the part of your job description template that you describe your company and value]

Founded in [year] and headquartered in [City, State] by a team of [insert impressive statement], [Company name] is reinventing [your industry]. With an experienced team from successful companies like [insert past companies of employees], [company name] is proud to count [insert customer list] as customers.

[Describe your company or mission] Example copy for content marketing manager job description

At [company] we’re working hard to reimagine [industry or space] so that customers can communicate across any channel and brands can connect in a more meaningful way. We’re looking for someone who can build own our tech stack, make improvements, and drive data-backed decisions throughout marketing programs. 

Content Marketing Manager [Job description for content marketing manager]

We are looking to hire an experienced, hands-on Content Marketing Manager on the Growth Marketing Team to help build and scale a world-class content marketing effort.  As the Content Marketing Manager, you’ll be an integral part of the go-to-market team working closely with marketing and sales to drive awareness of [Company Name]. You will own the customer lifecycle from the moment a prospect becomes aware of us throughout the customer lifecycle. You’ll ensure each prospect and customer touchpoint provides a consistent and impactful experience. You’ll craft compelling content for events.  You’ll also provide vision and strategy to copywriters and the rest of the marketing team. You should have a proven record of delivering results as a Content Marketing Manager in a B2B environment. 

Content Marketing Manager Responsibilities

  • Own the growth marketing content strategy for the entire customer lifecycle
  • Secure and manage a team of contractors to deliver content for our various audiences and offer types
  • Become an expert on our product, personas, message, and brand and provide guidance to the rest of the team
  • Ensure that all content created is on brand, differentiated, and provides tremendous value to its intended audience
  • Bring a meticulous attention to detail when it comes to building repeatable and scalable content engine
  • Collaborate with company leaders to effectively execute on content marketing strategies
  • Build strong relationships with influencers, speakers, partners and customers and incorporate their stories into our content
  • Collaborate closely with Sales and SDR teams to build content that paves the way for their interactions and helps them overcome obstacles in the sales process.
  • Own thought leadership content, social strategy, blog, ebooks, email content, and collaborate with PMM and PR firm on sales and PR content they are driving

Content Marketing Manager Qualifications

  • 3+ years of B2B content marketing experience with experience managing contractors and ideally internal resources
  • A history of consistently meeting and exceeding measurable goals
  • Excellent written/verbal communication skills: able to write compelling content, provide clear direction for writers, and strong editing skills
  • Demonstration of creativity and ability to weave content into meaningful and impactful campaigns
  • Intellectual curiosity and love of discovery
  • Strong problem solving skills
  • Ability to work in a fast-paced, team environment
  • Experience working in an enterprise sales environment and delivering on account based marketing content

Why join [Company Name]? 

  • A well-funded startup based in [City] with elite brand-name customers 
  • Experienced leadership team who has ‘done it before’ 
  • Innovative product disrupting a large, growing market 
  • Competitive salary and equity package along with generous health & wellness benefits 
  • We hire smart, fun-loving, ambitious, humble people. 
  • [Company Name] offers competitive salaries, stock options, and generous paid time off as well as:
  • Medical, Dental, Vision and Life insurance
  • Paid Parental Leave
  • 401K
  • Flexible Spending Accounts
  • Fitness Stipend
  • Computer equipment of your choice
  • Commuter Benefits

Where to post your content marketing manager job description

When hiring a content marketing manager, you’ll want to post this role on sources like LinkedIn and Glassdoor. You’ll also want to rely heavily on referrals for senior roles.

Ronny Cheng

By Ronny Cheng

Ronny Cheng is a digital marketing consultant helps businesses of all sizes build high-performing digital marketing strategies that drive revenue.

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