Content Marketing Manager

We are looking to hire an experienced, hands-on Content Marketing Manager on the Growth Marketing Team to help build and scale a world-class content marketing effort.  As the Content Marketing Manager, you’ll be an integral part of the go-to-market team working closely with marketing and sales to drive awareness of [Company Name]. You will own the customer lifecycle from the moment a prospect becomes aware of us throughout the customer lifecycle. You’ll ensure each prospect and customer touchpoint provides a consistent and impactful experience. You’ll craft compelling content for events.  You’ll also provide vision and strategy to copywriters and the rest of the marketing team. You should have a proven record of delivering results as a Content Marketing Manager in a B2B environment. 

Content Marketing Manager Responsibilities

• Own the growth marketing content strategy for the entire customer lifecycle
• Secure and manage a team of contractors to deliver content for our various audiences and offer types
• Become an expert on our product, personas, message, and brand and provide guidance to the rest of the team
• Ensure that all content created is on brand, differentiated, and provides tremendous value to its intended audience
• Bring a meticulous attention to detail when it comes to building repeatable and scalable content engine
• Collaborate with company leaders to effectively execute on content marketing strategies
• Build strong relationships with influencers, speakers, partners and customers and incorporate their stories into our content
• Collaborate closely with Sales and SDR teams to build content that paves the way for their interactions and helps them overcome obstacles in the sales process.
• Own thought leadership content, social strategy, blog, ebooks, email content, and collaborate with PMM and PR firm on sales and PR content they are driving

Content Marketing Manager Qualifications

• 3+ years of B2B content marketing experience with experience managing contractors and ideally internal resources
• A history of consistently meeting and exceeding measurable goals
• Excellent written/verbal communication skills: able to write compelling content, provide clear direction for writers, and strong editing skills
• Demonstration of creativity and ability to weave content into meaningful and impactful campaigns
• Intellectual curiosity and love of discovery
• Strong problem solving skills
• Ability to work in a fast-paced, team environment
• Experience working in an enterprise sales environment and delivering on account based marketing content

Why join [Company Name]? 

• A well-funded startup based in [City] with elite brand-name customers 
• Experienced leadership team who has ‘done it before’ 
• Innovative product disrupting a large, growing market 
• Competitive salary and equity package along with generous health & wellness benefits 
• We hire smart, fun-loving, ambitious, humble people. 
• [Company Name] offers competitive salaries, stock options, and generous paid time off as well as:
• Medical, Dental, Vision and Life insurance
• Paid Parental Leave
• 401K
• Flexible Spending Accounts
• Fitness Stipend
• Computer equipment of your choice
• Commuter Benefits

Where to post your content marketing manager job description

When hiring a content marketing manager, you’ll want to post this role on sources like LinkedIn and Glassdoor. You’ll also want to rely heavily on referrals for senior roles.