Demand Generation Manager

February 21, 2023
director of demand generation

What does a demand generation manager do?

A demand generation manager is responsible for collaborating with sales and marketing teams, and building inbound leads and opportunity pipeline. Some of the responsibilities of a demand generation manager include:

  • Maintaining the marketing tech stack
  • Reviewing inbound channel and funnel performance
  • Managing and optimizing organic lead programs
  • Managing and optimizing paid acquisition programs
  • Manage online events, content syndication, and other partner programs
  • Optimize and build the email workflows and funnel
  • Maintain campaign tracking and analytics
  • Optimize lead handoff workflows and coordinate outreach activities with SDR and Sales
  • Dig into our target market data and help us capture, segment and target the right audiences for the right program
  • Build the detailed leads and pipeline model quarterly and track against targets

[Read More: Demand Generation OKRs and Goals]

About this demand generation manager job description

This job description for a demand generation manager can easily be used as a template that you can copy, paste, and edit to meet your exact needs. It’s recommended that prior to posting this job description or sending to a recruiter that you determine the overall requirements and responsibilities of your demand generation manager.

Demand Generation Job Description Template

About [This is the part of your job description template that you describe your company and value]

Founded in [year] and headquartered in [City, State] by a team of [insert impressive statement], [Company name] is reinventing [your industry]. With an experienced team from successful companies like [insert past companies of employees], [company name] is proud to count [insert customer list] as customers.

Demand  Generation Manager [Job description for demand generation manager]

We’re looking for a Demand Generation Manager who will be responsible for the strategy and execution of marketing programs that capture and nurture leads across multiple channels. In this role, you’ll be responsible for programs to generate and nurture leads via events, SEM, email, retargeting, targeted social advertising, and cooperative marketing with partners. Reporting to the Vice President of Marketing and working closely with cross-functional teams, you’ll design, plan, manage, and optimize integrated digital marketing campaigns across multiple channels to generate pipeline revenue. If you’re looking for a diverse company with a fun culture and the opportunity to develop as a professional, this might be the job for you.

Demand Generation Manager Responsibilities

  • Designing, planning, managing, and optimizing integrated digital campaigns across multiple channels to generate pipeline.
  • Monitoring and reporting campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue
  • Creating impactful nurture programs to improve conversion rates from leads to opportunities
  • Working closely with the Vice President of Marketing for both granular tracking, reporting, and efficient lead management in the handoff from marketing to sales
  • Overseeing vendor selection and contracts as needed

Demand Generation Manager Qualifications 

  • Bachelor’s degree in Business, Marketing, or a related field
  • 5+ years of B2B demand generation experience in SaaS
  • Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital
  • Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
  • A digital marketing portfolio of produced marketing work
  • Master’s degree in business or related area
  • Experience effectively leveraging Pardot marketing automation for the creation and sending of batch email and nurture paths, email delivery and inboxing, forms, landing pages, database segmentation, and management

Why join [Company Name]? 

  • A well-funded startup based in [City] with elite brand-name customers 
  • Experienced leadership team who has ‘done it before’ 
  • Innovative product disrupting a large, growing market 
  • Competitive salary and equity package along with generous health & wellness benefits 
  • We hire smart, fun-loving, ambitious, humble people. 
  • [Company Name] offers competitive salaries, stock options, and generous paid time off as well as:
  • Medical, Dental, Vision and Life insurance
  • Paid Parental Leave
  • 401K
  • Flexible Spending Accounts
  • Fitness Stipend
  • Computer equipment of your choice
  • Commuter Benefits

Where to post your demand generation manager job description

When hiring a demand generation manager, you’ll want to post this role on sources like LinkedIn and Glassdoor. You’ll also want to rely heavily on referrals for senior roles.


Ronny Cheng

By Ronny Cheng

Ronny Cheng is a digital marketing consultant helps businesses of all sizes build high-performing digital marketing strategies that drive revenue.

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