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Chief Marketing Officer (CMO) Goals and OKRs

November 28, 2022

Chief Marketing Officers (CMO)  are responsible for the overall marketing plan and strategy. Their world is comprised of digital, communications, programs, and more. That’s why it’s important that CMOs set goals that set the stage for the rest of the marketing department.

What are good CMO Goals?

As you set up your CMO goals it’s great to build them around initiatives such as:

  • Marketing program expansion
  • Digital lead generation
  • Traffic and branding awareness
  • Communication and press strategy

CMO Goal and OKR Examples

CMO Goal Examples for Lead Generation

Objective: Improve end-to-end sales process to improve closing rate

Key Results: 

  • Execute 6 targeted lead campaigns by Q1
  • Acquire 950 new MQLs for sales by Q1
  • Drive $10M in marketing-generated pipeline by Q1
  • Create 4 top of funnel collateral for sales by end of Q1 

CMO OKR Example for Brand Awareness and Corporate Communications

Objective: Elevate the company brand to increase awareness and engagement to ultimately increase trial sign ups

Key Results: 

  • Create unified communications calendar across content, social and press to increase trial sign ups 25% QoQ
  • Increase media placements QoQ from 5 to 10
  • Optimize blog to rank for 5 specific search terms to increase organic traffic by 25% QoQ

CMO Goals for Web Traffic

Objective: Strengthen brand as leader in space to increase monthly website visitors

Key Results:

  • Secure 2 industry influencers for branding campaign
  • Grow social media followers from 50,000 to 75,000
  • Boost NPS score from 7 to 8
  • Increase enterprise customer video testimonials from 5 to 7 QoQ

CMO Goals for Revenue Generation

Objective: Achieve record-breaking marketing engagement to increase paying customers 

Key Results: 

  • Increase monthly website visitors from 800,000 to 1.2 million
  • Increase monthly trial signups from 2,000 to 3,000
  • Increase monthly conversion of new paid customers from 200 to 300
Ronny Cheng

By Ronny Cheng

Ronny Cheng is a digital marketing consultant helps businesses of all sizes build high-performing digital marketing strategies that drive revenue.

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