Digital Marketing Goals and OKR Examples
Digital marketing (or demand generation) is responsible for overall web strategy and online acquisition. These channels can include everything from…
Content marketing is communicating new product announcements, company news, and deliver on growth strategies from content thought leadership. Content marketers operate cross-functionally and their goals can range from social media engagement to pipeline generation.
As you set up your content marketing goals it’s great to build them around initiatives such as:
Objective: Create content to support new product launch to increase reach
Key Results:
Objective: Improve quality of blog content to drive stronger engagement
Key Results:
Objective: Optimize blog to rank for specific search terms
Key Results:
Objective: Optimize blog to rank for 5 specific search terms to increase organic traffic by 25% QoQ
Key Results:
Objective: Grow social media followers from 50,000 to 75,000
Key Results:
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