Event Marketing Goals and OKR Examples
Event marketing is responsible for driving new customer acquisition, customer engagement, and drive brand awareness. They do so by hosting…
Digital marketing (or demand generation) is responsible for overall web strategy and online acquisition. These channels can include everything from SEO, paid advertising, social media, online partnerships, email marketing and more. Setting good digital marketing goals is essential for meeting revenue and pipeline goals.
As you set up your digital marketing goals it’s great to build them around initiatives such as:
Objective: Achieve record-breaking marketing engagement to increase paying customers
Key Results:
Objective: Optimize inbound marketing funnel to generate 1,000 more leads Q/Q
Key Results:
Objective: Launch an integrated outbound ABM campaign
Key Results:
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Event marketing is responsible for driving new customer acquisition, customer engagement, and drive brand awareness. They do so by hosting…
SEO (or search engine optimization) is responsible for organic inbound lead acquisition, web traffic, and technical website performance. As a…
Content marketing is communicating new product announcements, company news, and deliver on growth strategies from content thought leadership. Content marketers…