Customer Marketing Goals and OKR Examples
Customer marketing goals are designed to nurture and engage existing customers, fostering strong relationships and loyalty. By strategically focusing on…
Digital marketing (or demand generation) is responsible for overall web strategy and online acquisition. These channels can include everything from SEO, paid advertising, social media, online partnerships, email marketing and more. Setting good digital marketing goals is essential for meeting revenue and pipeline goals.
As you set up your digital marketing goals it’s great to build them around initiatives such as:
Objective: Achieve record-breaking marketing engagement to increase paying customers
Key Results:
Objective: Optimize inbound marketing funnel to generate 1,000 more leads Q/Q
Key Results:
Objective: Launch an integrated outbound ABM campaign
Key Results:
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Customer marketing goals are designed to nurture and engage existing customers, fostering strong relationships and loyalty. By strategically focusing on…
Demand generation is responsible for online acquisition and building pipeline for the sales team. These channels can include everything from…
Marketing operations teams are responsible for keeping the marketing engine running. They help build and support marketing reporting, ongoing nurture…