SEO Goals and OKR Examples
SEO (or search engine optimization) is responsible for organic inbound lead acquisition, web traffic, and technical website performance. As a…
Digital marketing (or demand generation) is responsible for overall web strategy and online acquisition. These channels can include everything from SEO, paid advertising, social media, online partnerships, email marketing and more. Setting good digital marketing goals is essential for meeting revenue and pipeline goals.
As you set up your digital marketing goals it’s great to build them around initiatives such as:
Objective: Achieve record-breaking marketing engagement to increase paying customers
Key Results:
Objective: Optimize inbound marketing funnel to generate 1,000 more leads Q/Q
Key Results:
Objective: Launch an integrated outbound ABM campaign
Key Results:
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SEO (or search engine optimization) is responsible for organic inbound lead acquisition, web traffic, and technical website performance. As a…
Demand generation is responsible for online acquisition and building pipeline for the sales team. These channels can include everything from…
Product marketing (or PMM) is responsible for the product roadmap, communication of features and product messaging, and evangelizing the product…