SEO Goals and OKR Examples

December 6, 2022

SEO (or search engine optimization) is responsible for organic inbound lead acquisition, web traffic, and technical website performance. As a channel, SEO shoulders the responsibility of of overall website health, content creation strategy, and lead generation as it pertains to organic asset creation. Setting good search engine optimization goals is essential for meeting revenue and pipeline goals.

What are good SEO goals?

As you set up your SEO goals it’s great to build them around initiatives such as:

• Organic search leads
• Search engine optimization rankings and traffic volume
• Partnerships built for link building and content sharing
• Pipeline contribution from organic traffic

SEO Goals Examples

SEO Goals and OKRs for Website Traffic

Objective: Achieve record-breaking website traffic.

Key Results: 

• Generate 60,000 unique website visitors in Q3
• Obtain 34,000 visitors to optimized blog content
• Generate 10,000 visitors to BOFU keyword search related content
  

SEO Goals for Inbound Funnel

Objective: Optimize inbound marketing funnel to generate 1,000 more leads Q/Q

Key Results: 

• Create a templated growth-hack content style to build over 25 pieces by EOQ
• Run 3 A/B tests to improve organic conversion rates by 1.3%
• Grow TOFU lead list from 3,000 to 6,000 by EOQ
  

SEO Goals for Website Health

Objective: Launch initiatives to create the best web experience.

Key Results: 

• Improve site health to a score of 75
• Improve site speed load times from 6 seconds to 3 seconds
• Improve Lighthouse page speed scores to “Pass” ratings

Final Thoughts: SEO Goals and OKR Examples

Interested in seeing more SEO OKRs? Contact us and let us know.