Go To Market Team Goals and OKR Examples
The Go-To-Market (GTM) team is the driving force behind a company’s strategy for bringing its products or services to market….
SEO (or search engine optimization) is responsible for organic inbound lead acquisition, web traffic, and technical website performance. As a channel, SEO shoulders the responsibility of of overall website health, content creation strategy, and lead generation as it pertains to organic asset creation. Setting good search engine optimization goals is essential for meeting revenue and pipeline goals.
As you set up your SEO goals it’s great to build them around initiatives such as:
Objective: Achieve record-breaking website traffic.
Key Results:
Objective: Optimize inbound marketing funnel to generate 1,000 more leads Q/Q
Key Results:
Objective: Launch initiatives to create the best web experience.
Key Results:
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The Go-To-Market (GTM) team is the driving force behind a company’s strategy for bringing its products or services to market….
Pay-Per-Click (PPC) advertising is a dynamic and results-driven digital marketing strategy that hinges on setting clear objectives to achieve success….
Digital marketing (or demand generation) is responsible for overall web strategy and online acquisition. These channels can include everything from…