Director of Digital Marketing

May 11, 2022
director of digital marketing

What does a director of digital marketing do?

A director of digital marketing is responsible for creating the overall strategy for performance marketing initiatives. These initiatives leverage digital channels such as social media, paid, organic traffic, webinars, and website to drive revenue. Usually, a director of digital marketing is measured by lead volume, opportunity, and revenue driven. Some of the functions that report to a director of digital marketing include:

  • Search engine optimization
  • Search engine marketing (PPC)
  • Paid acquisition programs
  • Content marketing
  • Conversion rate optimization
  • Website design
  • Marketing operations
  • Events
  • Content syndication, partnerships, and programs

About this director of digital marketing job description

This job description for a director of digital marketing can easily be used as a template that you can copy, paste, and edit to meet your exact needs. It’s recommended that prior to posting this job description or sending to a recruiter that you determine the overall requirements and responsibilities of your director of digital marketing.

Director of Digital Marketing Job Description Template

About [This is the part of your job description template that you describe your company and value]

Are you looking to join an exciting, high growth opportunity? [Insert sentence about your company.]

[Describe your company or mission] Example copy for director of digital marketing job description

We are the leading provider of software that empowers sales teams to scale their efforts and grow revenue. [Company Name] enables teams, for the first time, to harness the power of [insert valuable point here].  Hundreds of companies depend upon [Company Name] products to fuel their initiatives [Insert value prop or social proof].

As [Company Name’s] Director of Digital Marketing, you will be responsible for the strategy and execution of marketing programs that capture and nurture marketing leads across multiple channels. These programs will include outreach to our existing database through marketing automation; lead generation through events and search engine marketing; and optimizing the use of our own web site as a lead generation channel [Add responsibilities of your director of digital marketing here].

The ideal candidate will be extremely entrepreneurial, with a strong track record of driving leads and revenue for SaaS companies. This position reports directly to the CMO, and requires extensive collaboration with content marketing and sales.

Director of Digital Marketing Role Description [Job description for a director of digital marketing]

  • Lead the digital marketing function within the B2B marketing team with responsibility for managing online channels, self-service offers, freemium strategy, customer lifecycle, email optimization, production and design, and online advertising.  
  • Manage a team of [insert number of employees] along with external agencies and contractors to execute on all aspects of the digital marketing function. 
  • Lead efforts on all online channels worldwide, prioritizing development efforts for maximum optimization. 
  • Own [Company Name] self service marketing strategy, building infrastructure in both owned and paid channels to meet aggressive revenue targets. 
  • Analyze campaign and channel performance and provide strategic insights to guide optimization of digital marketing initiatives and increase ROI. 
  • Build and maintain scalable processes and operational infrastructure to support establishment of best-in-class service center for marketing stakeholders across the organization.
  • Set-up campaign tracking to track and measure impact of digital marketing efforts, execute A/B and multi-variate testing to drive incremental improvement of campaigns and channels over time.

Skills Required for our Director of Digital Marketing

  • 10+ years experience leading digital marketing channels 
  • Prior experience in B2B Marketing with a specialization in digital marketing
  • Experience running marketing efforts for B2B self service solutions
  • Deep experience managing email channels and building email nurture infrastructure
  • Strong attention to detail and ability to manage multiple projects in a fast-paced, start-up environment with aggressive deadlines and a high level of ambiguity
  • Proactive and creative problem-solver with exceptional EQ, communication skills, and ability to develop and maintain interpersonal relationships
  • Expert-level understanding of digital marketing best practices and strong instinct for brand and user experience
  • Expert with Google Ads, Google Analytics; fluency with Marketo & Salesforce systems, experience with content management systems
  • B.A. in Marketing or related discipline; MBA preferred

 Director of Demand Generation Benefits & Perks

  • Awesome work environment at a company with a huge vision at the beginning of a growth curve in content marketing
  • Competitive salary, 401k plan
  • Friendly, relaxed culture with an ideal work-life balance
  • Medical and dental insurance, FSA
  • Snack-filled kitchen

Where to post and hire your direct of demand generation

When hiring a director of demand generation, you’ll want to post this role on sources like LinkedIn and Glassdoor. You’ll also want to rely heavily on referrals for senior roles.

Ronny Cheng

By Ronny Cheng

Ronny Cheng is a digital marketing consultant helps businesses of all sizes build high-performing digital marketing strategies that drive revenue.

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