Head of Content
What does a Head of Content do? A Head of Content is responsible for leading the development and execution of…
A director of digital marketing is responsible for creating the overall strategy for performance marketing initiatives. These initiatives leverage digital channels such as social media, paid, organic traffic, webinars, and website to drive revenue. Usually, a director of digital marketing is measured by lead volume, opportunity, and revenue driven. Some of the functions that report to a director of digital marketing include:
This job description for a director of digital marketing can easily be used as a template that you can copy, paste, and edit to meet your exact needs. It’s recommended that prior to posting this job description or sending to a recruiter that you determine the overall requirements and responsibilities of your director of digital marketing.
Are you looking to join an exciting, high growth opportunity? [Insert sentence about your company.]
[Describe your company or mission] Example copy for director of digital marketing job description
We are the leading provider of software that empowers sales teams to scale their efforts and grow revenue. [Company Name] enables teams, for the first time, to harness the power of [insert valuable point here]. Hundreds of companies depend upon [Company Name] products to fuel their initiatives [Insert value prop or social proof].
As [Company Name’s] Director of Digital Marketing, you will be responsible for the strategy and execution of marketing programs that capture and nurture marketing leads across multiple channels. These programs will include outreach to our existing database through marketing automation; lead generation through events and search engine marketing; and optimizing the use of our own web site as a lead generation channel [Add responsibilities of your director of digital marketing here].
The ideal candidate will be extremely entrepreneurial, with a strong track record of driving leads and revenue for SaaS companies. This position reports directly to the CMO, and requires extensive collaboration with content marketing and sales.
Skills Required for our Director of Digital Marketing
When hiring a director of demand generation, you’ll want to post this role on sources like LinkedIn and Glassdoor. You’ll also want to rely heavily on referrals for senior roles.
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