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Director of Demand Generation

March 16, 2022
director of demand generation

What does a director of demand generation do?

A director of demand generation is responsible for creating the overall strategy for performance marketing initiatives. These initiatives can be digital channels to influence product-led-growth, or programs designed to fill the sales pipeline. Usually, a director of demand generation is measured by lead volume, opportunity, and revenue driven. Some of the functions that report to a director of demand generation include:

  • Search engine optimization
  • Search engine marketing (PPC)
  • Paid acquisition programs
  • Content marketing
  • Conversion rate optimization
  • Website design
  • Marketing operations
  • Events
  • Content syndication, partnerships, and programs

About this director of demand generation job description

This job description for a director of demand generation can easily be used as a template that you can copy, paste, and edit to meet your exact needs. It’s recommended that prior to posting this job description or sending to a recruiter that you determine the overall requirements and responsibilities of your director fo demand generation.

Director of Demand Generation Job Description Template

About [This is the part of your job description template that you describe your company and value]

Are you looking to join an exciting, high growth opportunity? [Insert sentence about your company.]

[Describe your company or mission] Example copy for director of demand gen job description

We are the leading provider of software that empowers sales teams to scale their efforts and grow revenue. [Company Name] enables teams, for the first time, to harness the power of [insert valuable point here].  Hundreds of companies depend upon [Company Name] products to fuel their initiatives [Insert value prop or social proof].

Director of Demand Generation Role Description [Job description for a director of demand generation]

As [Company Name’s] Director of Demand Generation, you will be responsible for the strategy and execution of marketing programs that capture and nurture marketing leads across multiple channels. These programs will include outreach to our existing database through marketing automation; lead generation through events and search engine marketing; and optimizing the use of our own web site as a lead generation channel [Add responsibilities of your director of demand generation here].

The ideal candidate will be extremely entrepreneurial, with a strong track record of driving leads and revenue for SaaS companies. This position reports directly to the CMO, and requires extensive collaboration with content marketing and sales.

Director of Demand Generation Responsibilities [where you describe the responsibilities for the role]

  • Develop and execute demand generation initiatives to drive new leads and nurture our existing database of leads
  • Manage and build the demand generation function at [Company Name]
  • Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance and ROI of marketing spend
  • Improve the efficiency and effectiveness of our marketing automation system (i.e., Marketo) to better nurture leads, increase conversion rates to marketing qualified leads and improve the integrity of the overall database
  • Develop integrated paid and organic programs that significantly increase the marketing database and overall pipeline (e.g., Google PPC, content marketing, webinars, events)
  • Work with the content marketing and sales teams to develop (write, drive review process, publish) and promote marketing materials to drive awareness and interest
  • Analyze campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and next steps

 Required Director of Demand Generation Skills

  • 5-10 years of experience in demand generation with B2B SaaS organizations
  • Master at developing, executing, and measuring innovative and results-focused demand programs and campaigns
  • Demonstrated analytical ability, specifically around program measurement and ROI, and program execution skills
  • Proven experience in managing the creation of marketing materials.
  • Experience influencing and communicating product offers to customers, prospects, and sales professionals – demonstrated by excellent written (including copywriting and proofreading) and oral communication skills
  • Strong project management skills and experience with superb attention to detail.
  • Knowledge and hands-on experience with popular marketing automation and sales automation systems, particularly Marketo and Salesforce.com.

 Director of Demand Generation Benefits & Perks

  • Awesome work environment at a company with a huge vision at the beginning of a growth curve in content marketing
  • Competitive salary, 401k plan
  • Friendly, relaxed culture with an ideal work-life balance
  • Medical and dental insurance, FSA
  • Snack-filled kitchen

Where to post and hire your direct of demand generation

When hiring a director of demand generation, you’ll want to post this role on sources like LinkedIn and Glassdoor. You’ll also want to rely heavily on referrals for senior roles.

Ronny Cheng

By Ronny Cheng

Ronny Cheng is a digital marketing consultant helps businesses of all sizes build high-performing digital marketing strategies that drive revenue.

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