Web and Marketing Technology Director

February 21, 2023

What does a web and marketing technology director do?

The Web Director is responsible for strategic planning, development, execution and implementation of our company website(s). They will work with the marketing team to devise the strategic direction and are responsible for budget expenditures and staff oversight of the web & technology team. The Web Director plans, organizes and leads the web department to meet company standards and strategic goals and ensure consistency with the company’s mission.

About this web and marketing technology job description

This job description for a director of web and marketing technology can easily be used as a template that you can copy, paste, and edit to meet your exact needs. It’s recommended that prior to posting this job description or sending to a recruiter that you determine the overall requirements and responsibilities of your director of web and marketing technology.

Web and Marketing Technology Director Job Description Template

About [This is the part of your job description template that you describe your company and value]

Are you looking to join an exciting, high growth opportunity? [Insert sentence about your company.]

[Describe your company or mission] Example copy for director of marketing and web technology job description

We are the leading provider of software that empowers sales teams to scale their efforts and grow revenue. [Company Name] enables teams, for the first time, to harness the power of [insert valuable point here].  Hundreds of companies depend upon [Company Name] products to fuel their initiatives [Insert value prop or social proof].

The ideal candidate will be extremely entrepreneurial, with a strong track record of driving leads and revenue for SaaS companies. This position reports directly to the CMO, and requires extensive collaboration with content marketing and sales.

Director of Web and Marketing Technology Role Description [Job description for a marketing and web technology director]

  • Design, build and maintain our website presence
  • Lead and facilitate of overhaul of our employer website
  • Plan and execute  SEO/SEM strategy
  • Collaborate with the product and product marketing teams to create user paths the facilitate the buyer’s journey
  • Collaborate with Design / UX to create a website experience that resonates with our target buyers
  • Manage the website development team and ensure efficient delivery of digital projects
  • Measure and report performance of all our owned website properties, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Skills Required for our Web and Marketing Technology Director Role

  • 10+  years in B2B marketing
  • Experience overseeing website redesign projects
  • Experience managing technical resources and team members
  • Experience driving high-visibility corporate projects
  • Strong team leadership skills
  • Organized, innovative, and forward-leaning

 Web and Marketing Technology Director Benefits & Perks

  • Awesome work environment at a company with a huge vision at the beginning of a growth curve in content marketing
  • Competitive salary, 401k plan
  • Friendly, relaxed culture with an ideal work-life balance
  • Medical and dental insurance, FSA
  • Snack-filled kitchen

Where to post and hire your marketing and web technology director

When hiring a web and marketing technology director, you’ll want to post this role on sources like LinkedIn and Glassdoor. You’ll also want to rely heavily on referrals for senior roles.

Ronny Cheng

By Ronny Cheng

Ronny Cheng is a digital marketing consultant helps businesses of all sizes build high-performing digital marketing strategies that drive revenue.

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