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SEO Manager

March 16, 2022
seo manager job description

What does an SEO manager do?

An SEO manager is responsible for the organic growth of a company’s web property. They focus both on technical website fixes and web content, and  using a combination of skills to ensure that content that they create is easy for search engines to find, index, and rank highly. Common tasks that SEO managers are responsible for are:

  • Website optimizations related to site speed and core vitals
  • Optimization of website resources such as image sizes and best practices
  • Reduction in website 404/30X errors
  • Ensuring the best possible indexation by minimizing web requests for redirects and redirect chains
  • Maximizing website crawlability by reducing amount of clicks to reach every piece of content
  • Optimization of website navigation and hierarchy to make it easy for humans and search engines to find what they’re looking for
  • Using keyword research to optimize content for visibility
  • Optimizing on page content for SEO best practices
  • Creation of content plan based on keyword research
  • Measurement and improvement of organic conversions and lead flow
  • Tracking of website health
  • Tracking of website organic growth, keyword rankings, and conversions

About this SEO manager job description

This job description for an SEO manager (also known as SEO analyst, SEO coordinator) can easily be used as a template that you can copy, paste, and edit to meet your exact needs. It’s recommended that prior to posting this job description or sending to a recruiter that you determine the overall requirements and responsibilities of your director fo demand generation.

Your SEO Manager will be responsible for planning, implementing and managing company’s overall organic strategy. As previously mentioned, they are responsible for a wide variety of duties such as web marketing, web analytics, content strategy planing, link building, and keyword strategy. In order to attract SEO Manager that best matches your needs, it’s important to write a clear job description and ensure that it is posted on the appropriate channels

SEO Manager Job Description Template

[Intro to the job description. This is where you talk about your company]

We are looking for an experienced and knowledgeable SEO (Search Engine Optimization) Manager to join our team! [Company Name] is a fast-growing startup with lofty goals. As our SEO Manager you’ll be responsible for one of our most important functions, planning, implementing and managing our SEO strategy.

SEO Manager duties and responsibilities

  • Plan, develop and implement the SEO strategy
  • Measure and consistently grow organic traffic
  • Drive ROI from organic initiatives
  • Regularly perform thorough keywords research and deliver on SEO KPIs
  • Track, manage, and report to the team regularly on progress of SEO against performance
  • Identify our buyer persona to build organic search paths that maximize ROI
  • Collaborate with web developers and marketing team
  • Stay up to date with the latest SEO and digital marketing latest trends and best practices

SEO Manager requirements and qualifications

  • X years of experience as SEO Manager or similar role
  • X years of experience in planning and implementing a successful SEO strategy
  • Proven success in SEO with examples
  • X years of experience web analytics and experience using tools like Google Analytics
  • Expertise in A/B and other testing methodologies
  • Basic understanding in HTML, CSS, JavaScript (we have a web team you can collaborate with)
  • Ability to analyze data and make correlations to performance

Where to post and hire your SEO manager

When hiring an SEO manager, you’ll want to post this role on sources like LinkedIn, Glassdoor, and other specialty marketing networks.

Ronny Cheng

By Ronny Cheng

Ronny Cheng is a digital marketing consultant helps businesses of all sizes build high-performing digital marketing strategies that drive revenue.

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