Marketing Operations

May 19, 2022
marketing operations

What does a marketing operations manager do?

A marketing operations manager is responsible for collaborating with sales and marketing teams, while building and managing the marketing tech stack. Some of the responsibilities of a marketing operations manager include:

  • Maintaining the marketing tech stack
  • Establishing and improving the scalability of processes that work and re-building processes that don’t
  • Partner with marketing, finance and sales teams
  • Maintain campaign tracking and analytics
  • Optimize lead handoff workflows and coordinate outreach activities with SDR and Sales
  • Dig into our target market data and help us capture, segment and target the right audiences for the right program
  • Build the detailed leads and pipeline model quarterly and track against targets

[Read More: Marketing Operations Goals]

About this marketing operations job description

This job description for a marketing operations manager can easily be used as a template that you can copy, paste, and edit to meet your exact needs. It’s recommended that prior to posting this job description or sending to a recruiter that you determine the overall requirements and responsibilities of your marketing operations manager.

Marketing Operations Job Description Template

About [This is the part of your job description template that you describe your company and value]

Founded in [year] and headquartered in [City, State] by a team of [insert impressive statement], [Company name] is reinventing [your industry]. With an experienced team from successful companies like [insert past companies of employees], [company name] is proud to count [insert customer list] as customers.

[Describe your company or mission] Example copy for marketing operations job description

At [company] we’re working hard to reimagine [industry or space] so that customers can communicate across any channel and brands can connect in a more meaningful way. We’re looking for someone who can build own our tech stack, make improvements, and drive data-backed decisions throughout marketing programs. 

Marketing Operations [Job description for marketing operations]

We are looking to hire an experienced, hands-on marketing operations lead to help build and scale a world-class Marketing function for [Company Name] and who will directly contribute to the growth of our business. Reporting to the Head of Growth Marketing, you’ll be building the foundation for us to hit our growth goals and be an integral part of the go-to-market team collaborating closely with the marketing team to streamline operations, ensure our tech stacks work together seamlessly, maintain data integrity, and ensure communication is coordinated across our target audiences. You should have a proven record of scaling marketing operations in a high growth tech environment. 

Marketing Operations Responsibilities

  • Drive the strategy and own the maintenance of our marketing tech stack, establishing and improving the scalability of processes that work and re-building processes that don’t
  • Partner with marketing, finance and sales teams to maintain an accurate view of marketing performance towards quarterly targets
  • Maintain campaign tracking and analytics, and make recommendations on how to improve marketing metrics overall — you have an eye for conversion optimization
  • Optimize lead handoff workflows and coordinate outreach activities with SDR and Sales
  • Work cross-functionally across the sales, SDR and product teams on tracking results and operationalizing impact of announcements and new programs
  • Dig into our target market data and help us capture, segment and target the right audiences for the right programs
  • Keep us compliant and adhering to best practices for data management
  • Own the marketing sales handoff, including lead routing, lead scoring, and list views, and streamline the process as we grow
  • Drive improvements to our technology stack by evaluating technologies and managing integrations
  • Manage list uploads, data augmentation, and overall program list quality
  • Build out and define monthly performance and activity reports to be shared with the greater team. In addition, support in ad hoc database reporting requests
  • Conduct in depth analysis and make recommendations for how to optimize our database, tech stack, and marketing programs
  • Build the detailed leads and pipeline model quarterly and track against targets. 

Marketing Operations Qualifications 

  • 3+ years of marketing or sales operations experience 
  • Excellent organization, prioritization, and communication skills
  • Experience managing a large database of marketing contact data
  • Strong technical and analytical skills
  • Experience administering a variety of marketing and sales automation tools
  • Strong problem solving skills 
  • Ability to work in a fast-paced, team environment 
  • Experience working with data flows through multiple sales and marketing systems
  • Ability to develop marketing, sales, and SDR performance tracking and measurement
  • Skilled in working with data at varying levels of granularity and the issues inherent in building data sets across different platforms and systems of record
  • Hubspot experience a plus
  • Advanced Excel and modeling skills required

Why join [Company Name]? 

  • A well-funded startup based in [City] with elite brand-name customers 
  • Experienced leadership team who has ‘done it before’ 
  • Innovative product disrupting a large, growing market 
  • Competitive salary and equity package along with generous health & wellness benefits 
  • We hire smart, fun-loving, ambitious, humble people. 
  • [Company Name] offers competitive salaries, stock options, and generous paid time off as well as:
  • Medical, Dental, Vision and Life insurance
  • Paid Parental Leave
  • 401K
  • Flexible Spending Accounts
  • Fitness Stipend
  • Computer equipment of your choice
  • Commuter Benefits

Where to post your marketing operations job description

When hiring a marketing operations manager, you’ll want to post this role on sources like LinkedIn and Glassdoor. You’ll also want to rely heavily on referrals for senior roles.

Ronny Cheng

By Ronny Cheng

Ronny Cheng is a digital marketing consultant helps businesses of all sizes build high-performing digital marketing strategies that drive revenue.

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