Marketing Graphic Designer

March 17, 2023

What does a marketing graphic designer do?

As a graphic designer, you will report to the Web Director who is accountable for the planning, development, execution, and implementation of our company website(s). You will collaborate with the marketing team to develop the website’s strategic direction and contribute to the creation of visually stunning designs that resonate with our target audience. The Web Director oversees budget expenditures and manages the web and technology team, and ensures that the website design meets the company’s mission and standards. In this role, you will work with the Web Director to plan, organize and lead the web department to achieve our company’s strategic goals.

About this graphic designer job description

This job description for a graphic designer can easily be used as a template that you can copy, paste, and edit to meet your exact needs. It’s recommended that prior to posting this job description or sending to a recruiter that you determine the overall requirements and responsibilities of your graphic designer.

Web Graphic Designer Job Description Template

About [This is the part of your job description template that you describe your company and value]

Are you looking to join an exciting, high growth opportunity? [Insert sentence about your company.]

[Describe your company or mission] Example copy for graphic designer job description

You will be a key member of the marketing team, utilizing your design and creative abilities to mock up and create web and print campaigns. You are highly motivated, and enjoy staying up-to-date with the latest design trends and programs. You have a strong desire to learn and continuously improve your skills and knowledge.  

Graphic Designer Role Description [Job description for a graphic designer]

  • Layout and production of marketing collateral based on brand standards, including but not limited to: product brochures, data sheets, white papers, and presentations
    • Design and customize email templates
    • Maintain and update existing website content as well as adding new content and creating campaign landing pages as needed
  • Create large-scale designs and collateral for tradeshows
  • Report to the VP of Marketing

Skills Required for our Graphic Designer Role

  • Bachelor’s degree in Design, New Media or professional design experience equivalent
    • 1-2 years in-house or agency experience
  • Experience with Adobe Creative Suite is required—in particular, InDesign, Photoshop, and Illustrator
    • Experience with email marketing management systems
    • Web content management experience
    • Solid knowledge of HTML/CSS
    • Excellent team player
    • Excellent communication, oral and written
    • Ability to multi-task and prioritize under tight timelines
    • Ability to work within brand standards and to execute projects with minimum supervision
    • Video editing experience is a plus
  • Portfolio is required as part of the application process

Graphic Designer Benefits & Perks

  • Awesome work environment at a company with a huge vision at the beginning of a growth curve in content marketing
  • Competitive salary, 401k plan
  • Friendly, relaxed culture with an ideal work-life balance
  • Medical and dental insurance, FSA
  • Snack-filled kitchen

Where to post and hire your graphic designer

When hiring a graphic designer, you’ll want to post this role on sources like LinkedIn and Glassdoor. You’ll also want to rely heavily on referrals for senior roles.

Ronny Cheng

By Ronny Cheng

Ronny Cheng is a digital marketing consultant helps businesses of all sizes build high-performing digital marketing strategies that drive revenue.

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