Director of Growth

October 7, 2024

What does a Director of Growth do?

A Director of Growth is responsible for creating and executing strategies that drive customer acquisition, engagement, retention, and overall revenue growth. This role works across marketing, sales, product, and data analytics teams to optimize the customer journey, maximize growth opportunities, and drive business results. Key responsibilities include:

• Defining and implementing data-driven growth strategies
• Managing and optimizing customer acquisition and retention
• Leading experiments to identify growth opportunities
• Collaborating with product teams to improve conversions and retention rates

About this Director of Growth job description

This Director of Growth job description is a customizable template that can be used to recruit for a key leadership role. Ensure the specific needs and goals of your company are clearly outlined before posting this description.

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Director of Growth Job Description Template

About [Company Name]

Founded in [year] and headquartered in [City, State], [Company Name] is transforming the [industry] through innovative solutions and a results-driven approach. With a strong team coming from leading companies such as [insert past companies of employees], [Company Name] is proud to serve customers like [insert notable clients]. We are on a mission to [describe company mission], and we need strategic, data-driven leaders to accelerate our growth.

About the role

At [Company Name], we’re looking for an experienced, innovative Director of Growth to take ownership of our growth strategy and execution. In this role, you’ll be responsible for driving customer acquisition, retention, and revenue growth. As a key leader on the team, you’ll collaborate with marketing, sales, and product to implement growth strategies across the entire customer lifecycle. You will use data and experimentation to unlock new growth opportunities and optimize the customer journey.

The ideal candidate is analytical, hands-on, and has a proven track record of scaling growth in a fast-paced environment.

Director of Growth Responsibilities

• Develop and own the company’s growth strategy, ensuring alignment with overall business goals
• Optimize and manage the entire growth funnel from acquisition to retention, identifying and improving key growth levers
• Collaborate with marketing to drive customer acquisition through a variety of channels, including paid, organic, and referral strategies
• Lead cross-functional teams to identify product improvements that drive customer engagement and retention
• Run data-driven experiments and A/B tests to identify new growth opportunities and scale successful strategies
• Analyze data to optimize customer segmentation, targeting, and messaging for improved acquisition and conversion rates
• Partner with product and engineering teams to enhance the user experience, optimize conversion rates, and increase customer lifetime value
• Collaborate closely with the sales team to align growth strategies with revenue targets, focusing on lead generation and conversion optimization
• Build and lead a high-performing growth team, providing mentorship, guidance, and strategic direction
• Track, report, and analyze performance metrics to inform ongoing growth initiatives and adapt strategies as needed

Director of Growth Qualifications

• 5+ years of experience in a growth-focused role, preferably in a leadership capacity
• Proven track record of driving measurable growth in a B2B or B2C environment
• Strong analytical skills and experience with data-driven decision making
• Experience in developing and scaling customer acquisition strategies across various channels (paid, organic, referral, etc.)
• Deep understanding of the entire customer journey and how to optimize each stage for growth
• Excellent communication and leadership skills with a collaborative mindset
• Experience managing cross-functional teams and working with stakeholders across departments
• Strong ability to work in a fast-paced environment and manage multiple priorities
• Familiarity with growth tools and platforms, such as analytics dashboards, CRM, marketing automation, and A/B testing tools

Why join [Company Name]?

At [Company Name], we are dedicated to fostering innovation, collaboration, and growth in everything we do. As part of our team, you will have the opportunity to work with experienced leaders who are passionate about disrupting the [industry] space.

We offer competitive salaries, stock options, and a comprehensive benefits package, including:

• Medical, Dental, Vision, and Life insurance
• Paid Parental Leave
• 401K and Flexible Spending Accounts
• Fitness Stipend
• Computer equipment of your choice
• Generous paid time off
• A collaborative and innovative work environment

Where to post your Director of Growth job description

When hiring for a Director of Growth role, consider posting the job on platforms like LinkedIn, Glassdoor, and specialized growth or tech job boards. Referrals and networking are also effective ways to source top candidates for this strategic role.