It’s important to know what you are chasing and why you are chasing it.
B2B marketing channel benchmarks, competitor scorecard
It’s important to know what you are chasing and why you are chasing it. Too often, there are a lot of opinions in the company about what new trend to invest in without an understanding of the “why” and evidence to support it. Learn the power of benchmarking and presenting data against competitors, and against yourself, so you can set better goals and realize faster gains.