Articles

Growth Manager Goals and OKR Examples

The role of a Growth Marketing Manager is pivotal in today’s competitive digital landscape, where businesses are constantly seeking innovative…

Read More

PPC Goals and OKR Examples

Pay-Per-Click (PPC) advertising is a dynamic and results-driven digital marketing strategy that hinges on setting clear objectives to achieve success….

Read More

Customer Marketing Goals and OKR Examples

Customer marketing goals are designed to nurture and engage existing customers, fostering strong relationships and loyalty. By strategically focusing on…

Read More

Go To Market Team Goals and OKR Examples

The Go-To-Market (GTM) team is the driving force behind a company’s strategy for bringing its products or services to market….

Read More

Product Marketing Goals and OKR Examples

Product marketing (or PMM) is responsible for the product roadmap, communication of features and product messaging, and evangelizing the product…

Read More

VP of Growth Goals and OKRs

The VP of Growth is responsible for the overall marketing growth strategy, management, and planning. Their world is comprised of…

Read More

SEO Goals and OKR Examples

SEO (or search engine optimization) is responsible for organic inbound lead acquisition, web traffic, and technical website performance. As a…

Read More

Demand Generation OKRs and Goals

Demand generation is responsible for online acquisition and building pipeline for the sales team. These channels can include everything from…

Read More

Chief Marketing Officer (CMO) Goals and OKRs

Chief Marketing Officers (CMO)  are responsible for the overall marketing plan and strategy. Their world is comprised of digital, communications,…

Read More

Event Marketing Goals and OKR Examples

Event marketing is responsible for driving new customer acquisition, customer engagement, and drive brand awareness. They do so by hosting…

Read More

Content Marketing Goals and OKR Examples

Content marketing is communicating new product announcements, company news, and deliver on growth strategies from content thought leadership. Content marketers…

Read More

Marketing Operations Goals and OKR Examples

Marketing operations teams are responsible for keeping the marketing engine running. They help build and support marketing reporting, ongoing nurture…

Read More

Digital Marketing Goals and OKR Examples

Digital marketing (or demand generation) is responsible for overall web strategy and online acquisition. These channels can include everything from…

Read More