Articles

SEO Goals and OKR Examples

SEO (or search engine optimization) is responsible for organic inbound lead acquisition, web traffic, and technical website performance. As a…

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Demand Generation OKRs and Goals

Demand generation is responsible for online acquisition and building pipeline for the sales team. These channels can include everything from…

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Chief Marketing Officer (CMO) Goals and OKRs

Chief Marketing Officers (CMO)  are responsible for the overall marketing plan and strategy. Their world is comprised of digital, communications,…

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Event Marketing Goals and OKR Examples

Event marketing is responsible for driving new customer acquisition, customer engagement, and drive brand awareness. They do so by hosting…

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Content Marketing Goals and OKR Examples

Content marketing is communicating new product announcements, company news, and deliver on growth strategies from content thought leadership. Content marketers…

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Marketing Operations Goals and OKR Examples

Marketing operations teams are responsible for keeping the marketing engine running. They help build and support marketing reporting, ongoing nurture…

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Digital Marketing Goals and OKR Examples

Digital marketing (or demand generation) is responsible for overall web strategy and online acquisition. These channels can include everything from…

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