Articles

SEO Goals and OKR Examples

SEO (or search engine optimization) is responsible for organic inbound lead acquisition, web traffic, and technical website performance. As a…

Demand Generation OKRs and Goals

Demand generation is responsible for online acquisition and building pipeline for the sales team. These channels can include everything from…

Chief Marketing Officer (CMO) Goals and OKRs

Chief Marketing Officers (CMO) are responsible for the overall marketing plan and strategy. Their world is comprised of digital, communications,…

Event Marketing Goals and OKR Examples

Event marketing is responsible for driving new customer acquisition, customer engagement, and drive brand awareness. They do so by hosting…

Content Marketing Goals and OKR Examples

Content marketing is communicating new product announcements, company news, and deliver on growth strategies from content thought leadership. Content marketers…

Marketing Operations Goals and OKR Examples

Marketing operations teams are responsible for keeping the marketing engine running. They help build and support marketing reporting, ongoing nurture…

Digital Marketing Goals and OKR Examples

Digital marketing (or demand generation) is responsible for overall web strategy and online acquisition. These channels can include everything from…