Content Marketing Goals and OKR Examples

January 24, 2022

Content marketing is communicating new product announcements, company news, and deliver on growth strategies from content thought leadership. Content marketers operate cross-functionally and their goals can range from social media engagement to pipeline generation.

What are good content marketing goals?

As you set up your content marketing goals it’s great to build them around initiatives such as:

• Content pieces created
• Increasing website traffic and engagement
• Improving organic social and social engagement
• Drive top of funnel lead generation campaigns
• Build content partnerships

Content Marketing Goals Examples

Content Marketing Goals and OKRs for Content Creation

Objective: Create content to support new product launch to increase reach

Key Results: 

• Launch content strategy
• Write 12 blog posts
• Write 2 top of funnel marketing pieces
• Write new product brochure

Objective: Improve quality of blog content to drive stronger engagement

Key Results: 

• Gain 1,500 new blog subscribers
• Increase avg. time on page to 4:00
• Increase content shares and mentions from 200 to 500
• Publish 2 articles written by reputable industry influencers 
  

Content Marketing Goals and OKRs for SEO and Web Traffic

Objective: Optimize blog to rank for specific search terms

Key Results: 

• Ensure website appears on page one in Google SERPs
• Increase organic search traffic from 5,000 to 7,500 visitors
• Add 28 inbound links from directories and other third-party sites
• Post 8 new long-form blogs focused on long-tail keywords

Objective: Optimize blog to rank for 5 specific search terms to increase organic traffic by 25% QoQ

Key Results: 

• Increase organic search traffic from 5,000 to 7,500 visitors QoQ
• Increase new inbound links from 20 to 28 from directories and other third-party sites QoQ
• Increase new long-form blogs focused on long-tail keywords from 5 to 10 QoQ

Content Marketing Goals and OKRs for Social Media

Objective: Grow social media followers from 50,000 to 75,000

Key Results: 

• Increase organic social posting from 3/week to 5/week
• Write social copy for employees to share 2/week
• Diversify social posting by increasing video posts from 1/week to 3/week

Final Thoughts: Content Marketing Goals and OKR Examples

Interested in seeing more content marketing OKRs? Contact us to learn more.