VP of Growth Goals and OKRs
The VP of Growth is responsible for the overall marketing growth strategy, management, and planning. Their world is comprised of…
The Go-To-Market (GTM) team is the driving force behind a company’s strategy for bringing its products or services to market. In this context, defining clear and actionable GTM team goals is essential to steer efforts towards market success and sustained growth.
As you set up your go-to-market team goals it’s great to build them around initiatives such as:
Objective: Expand the company’s presence into new geographic markets to drive revenue growth and capture untapped opportunities.
Key Results:
Objective: Drive substantial revenue growth to meet the company’s financial targets and establish a strong market position.
Key Results:
Objective:Drive effective lead generation efforts to fill the sales pipeline with high-quality prospects and support revenue growth.
Key Results:
Objective:Increase product adoption and usage among existing customers to drive customer satisfaction and long-term loyalty.
Key Results:
Objective:Enhance brand awareness to establish a strong market presence and drive brand recognition among target audiences.
Key Results:
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