Marketing Operations Goals and OKR Examples
Marketing operations teams are responsible for keeping the marketing engine running. They help build and support marketing reporting, ongoing nurture…
The VP of Growth is responsible for the overall marketing growth strategy, management, and planning. Their world is comprised of digital marketing, communications, programs, product marketing, PLG, and more. That’s why it’s important that the VP of growth sets goals that set the stage for the rest of the growth marketing (or demand generation) department.
As you set up your VP of growth goals it’s great to build them around initiatives such as:
Objective: Improve end-to-end sales process to improve closing rate
Key Results:
Objective: Drive best-in-class engagement with product to drive business
Key Results:
Objective: Elevate the company brand to increase awareness and engagement to ultimately increase trial sign ups
Key Results:
Objective: Strengthen brand as leader in space to increase monthly website visitors
Key Results:
Objective: Achieve record-breaking marketing engagement to increase paying customers
Key Results:
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