Senior Analytics Manager, B2B Marketing

August 9, 2022

Senior Analytics Manager Job Description Template

Senior Analytics Manager Role Description [Job description for a senior analytics manager]

As the Senior Analytics Manager for B2B Marketing, you’ll architect and manage the marketing team’s data warehouse, modeling, and reporting. You will be responsible for program and channel measurement, data analysis and visualization, and advising cross-functional teams on how to optimize efforts to help our company accelerate revenue growth. You will manage a small team and will work cross-functionally with sales operations and business operations to align on metrics and goals across the company.

The ideal candidate has management experience and is a hands-on operator who’s built and scaled modeling and reporting functions in a B2B marketing environment. This role is based in [City] reporting to the Senior Director of Marketing Operations. You’ll be a key partner and advisor to the marketing, sales, finance, and executive teams, and you’ll work in an amazing culture on a high-functioning team.

Senior Analytics Manager Responsibilities

• Build an advanced marketing model with many sensitivities and provide regular forecasting
• Create a data warehouse and build it out to deliver on all the reporting needs of the organization
• Create executive reports, data visualizations and dashboards.
• Work with the marketing operations and demand generation teams to track and optimize marketing funnel performance
• Identify breakdowns in our demand waterfall; provide recommendations to mediate issues.
• Track our overall lead-to-revenue management performance, as well as by segment and geo market.
• Provide insight into which lead acquisition sources provide higher ROI, program influence on opportunity conversions, accuracy of opportunity stages/probability, sales and marketing funnel velocity, stage attrition and we are tracking to goals.
• Work with sales operations and the SFDC reporting team to design actionable reports and dashboards for business owners.
• Perform ad hoc analyses and data investigation/discovery to identify and/or explain business and marketing trends or anomalies.
• Work cross-functionally with market research, BI and consumer marketing to acquire and deliver actionable insights to the B2B product and marketing teams.

Senior Analytics Manager Qualifications

• Bachelor degree in finance, statistics, business, marketing or related field required
• 7-10 years experience in data modeling and analysis with specific experience building a data warehouse
• Consulting background a huge plus
• Experience with Salesforce and Tableau is required
• Experience with Marketo is preferred
• Ability to think strategically and make recommendations and provide insights to the business based on data analysis
• Exceptional attention to detail and a strong QA process that results in highly accurate reporting that can be trusted.
• Strong ability to analyze quantitative data to determine tactic effectiveness, ROI and pipeline forecasting.
• Proficiency with data visualization tools.
• Passion and skill for leading and partnering with cross-functional teams.
• Strong communication and problem solving skills.
• Excellence in organization and planning – plans, organizes, schedules, and budgets in an efficient, productive manner and focuses on key priorities.
• Proactively reaches out to peers and business owners to establish an overall collaborative working relationship.