Digital Marketing Manager

• Develop and execute demand generation initiatives to drive new leads and nurture our existing database of leads
• Execute on initiative related to growth marketing
• Manage third-party vendor relationships
• Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance and ROI of marketing spend
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborate with marketing operations to improve the efficiency and effectiveness of our marketing automation system (i.e., Marketo) to better nurture leads, increase conversion rates to marketing qualified leads and improve the integrity of the overall database
• Develop integrated paid and organic programs that significantly increase the marketing database and overall pipeline (e.g., Google PPC, content marketing, webinars, events)
• Work with the content marketing and sales teams to develop (write, drive review process, publish) and promote marketing materials to drive awareness and interest
• Analyze campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and next steps

• 3-5 years of experience in demand generation with B2B SaaS organizations
• Master at developing, executing, and measuring innovative and results-focused demand programs and campaigns
• Demonstrated analytical ability, specifically around program measurement and ROI, and program execution skills
• Proven experience in managing the creation of marketing materials.
• Experience influencing and communicating product offers to customers, prospects, and sales professionals demonstrated by excellent written (including copywriting and proofreading) and oral communication skills
• Strong project management skills and experience with superb attention to detail.
• Knowledge and hands-on experience with popular marketing automation and sales automation systems, particularly Marketo and Salesforce.com.
• Creating and maintaining client relationships
• Coaching and subordinate involvement
• Managing processes
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Able to develop budgets
• Familiar with financial planning and strategy

• Awesome work environment at a company with a huge vision at the beginning of a growth curve in content marketing
• Competitive salary, 401k plan
• Friendly, relaxed culture with an ideal work-life balance
• Medical and dental insurance, FSA
• Snack-filled kitchen

WHERE TO POST AND HIRE YOUR DIGITAL MARKETING MANAGER

When hiring a digital marketing manager, you’ll want to post this role on sources like LinkedIn and Glassdoor. You’ll also want to rely heavily on referrals for senior roles.