SDR Team Lead

September 19, 2023

What does an SDR Team Lead do?

An SDR (Sales Development Representative) Team Lead is a key figure within a sales organization responsible for supervising and guiding a team of SDRs. Their primary role is to lead, motivate, and support the SDRs in their efforts to generate and qualify leads for the sales team. They play a crucial part in achieving the company’s revenue goals by ensuring the SDR team operates efficiently and effectively.

In their capacity as a team lead, they are tasked with several key responsibilities, including setting clear performance goals for individual team members, monitoring and analyzing key performance metrics, and providing ongoing training and coaching to help SDRs improve their prospecting and lead qualification skills. Additionally, SDR Team Leads often collaborate closely with the sales team to ensure a seamless handover of qualified leads and facilitate communication between the two teams. Their ability to inspire and guide their team while maintaining a deep understanding of the company’s target market and product offerings is vital to the success of the sales development function within the organization.


This job description for an SDR team lead (also known as sales development representative team lead) can easily be used as a template that you can copy, paste, and edit to meet your exact needs. It’s recommended that prior to posting this job description or sending to a recruiter that you determine the overall requirements and responsibilities of your SDR team lead.

An SDR Team Lead is responsible for supervising and mentoring a team of Sales Development Representatives, ensuring they meet or exceed lead generation targets and maintain high standards of prospecting and qualifying leads. They also play a pivotal role in optimizing lead generation processes, tracking performance metrics, and fostering collaboration between the SDR team and the sales department to ensure a smooth transition of qualified leads. In order to attract the best SDR team lead that best matches your needs, it’s important to write a clear job description and ensure that it is posted on the appropriate channels


[Intro to the job description. This is where you talk about your company]

We are looking for an experienced and knowledgeable SDR team lead to join our team! [Company Name] is a fast-growing startup with lofty goals. As our SDR team lead you’ll be responsible for one of our most important functions, planning, implementing and managing our SDR team strategy.


  • SDR Outbound Responsibilities: 
    • Actively engage new and existing leads by phone, email, and chat to attract new customers
    • Generate first meetings and new business opportunities with hustle and creativity
    • Work closely with Account Executives to develop strategies to target prospects and secure meetings
    • Achieve monthly quotas of sales qualified opportunities for assigned territory
    • Effectively use sales tools to prospect accounts
    • Create and prioritize target account and contact lists
  • Team Lead Roles
    • Help with interviewing and hiring a continuously growing team
    • Help onboard both inbound and outbound SDRs as to best practices, technology, etc. 
    • Provide day-to-day coaching to help SDRs overcome obstacles and ensure that your team delivers on targets
    • Identify needs for additional trainings and help your manager design and deliver those trainings


  • Results driven & competitive nature required
  • Excellent written/verbal communication skills
  • Ability to work in a fast-paced, team environment
  • Good time management ability with strong organizational skills and attention to detail
  • Ability to learn and understand new products and technology
  • Experience and demonstrated success in both inbound and outbound SDR roles
  • Team lead experience a definite plus
  • Contact center experience a definite plus


When hiring an SDR team lead, you’ll want to post this role on sources like LinkedIn, Glassdoor, and other specialty sales networks.

Ronny Cheng

By Ronny Cheng

Ronny Cheng is a digital marketing consultant helps businesses of all sizes build high-performing digital marketing strategies that drive revenue.

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