Web and Marketing Technology Director

February 21, 2023

What does a web and marketing technology director do?

The Web Director is responsible for strategic planning, development, execution and implementation of our company website(s). They will work with the marketing team to devise the strategic direction and are responsible for budget expenditures and staff oversight of the web & technology team. The Web Director plans, organizes and leads the web department to meet company standards and strategic goals and ensure consistency with the company’s mission.

About this web and marketing technology job description

This job description for a director of web and marketing technology can easily be used as a template that you can copy, paste, and edit to meet your exact needs. It’s recommended that prior to posting this job description or sending to a recruiter that you determine the overall requirements and responsibilities of your director of web and marketing technology.

Web and Marketing Technology Director Job Description Template

About [This is the part of your job description template that you describe your company and value]

Are you looking to join an exciting, high growth opportunity? [Insert sentence about your company.]

[Describe your company or mission] Example copy for director of marketing and web technology job description

We are the leading provider of software that empowers sales teams to scale their efforts and grow revenue. [Company Name] enables teams, for the first time, to harness the power of [insert valuable point here]. Hundreds of companies depend upon [Company Name] products to fuel their initiatives [Insert value prop or social proof].

The ideal candidate will be extremely entrepreneurial, with a strong track record of driving leads and revenue for SaaS companies. This position reports directly to the CMO, and requires extensive collaboration with content marketing and sales.

Director of Web and Marketing Technology Role Description [Job description for a marketing and web technology director]

Design, build and maintain our website presence
Lead and facilitate of overhaul of our employer website
Plan and execute SEO/SEM strategy
Collaborate with the product and product marketing teams to create user paths the facilitate the buyer’s journey
Collaborate with Design / UX to create a website experience that resonates with our target buyers
Manage the website development team and ensure efficient delivery of digital projects
Measure and report performance of all our owned website properties, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Skills Required for our Web and Marketing Technology Director Role

10+ years in B2B marketing
Experience overseeing website redesign projects
Experience managing technical resources and team members
Experience driving high-visibility corporate projects
Strong team leadership skills
Organized, innovative, and forward-leaning

Web and Marketing Technology Director Benefits & Perks

Awesome work environment at a company with a huge vision at the beginning of a growth curve in content marketing
Competitive salary, 401k plan
Friendly, relaxed culture with an ideal work-life balance
Medical and dental insurance, FSA
Snack-filled kitchen

Where to post and hire your marketing and web technology director

When hiring a web and marketing technology director, you’ll want to post this role on sources like LinkedIn and Glassdoor. You’ll also want to rely heavily on referrals for senior roles.