Digital Marketing Manager

September 7, 2023

WHAT DOES A DIGITAL MARKETING MANAGER DO?

A digital marketing manager is responsible for creating strategies that focus on both performance marketing and brand awareness. Typically they are responsible for:

Overseeing content strategies as they pertain to driving traffic and conversions
Conversion optimization across web properties
Digital paid ad strategy and partnerships

ABOUT THIS DIGITAL MARKETING MANAGER JOB DESCRIPTION

This job description for a digital marketing manager can easily be used as a template that you can copy, paste, and edit to meet your exact needs. It’s recommended that prior to posting this job description or sending to a recruiter that you determine the overall requirements and responsibilities of your digital marketing manager.

DIGITAL MARKETING MANAGER JOB DESCRIPTION TEMPLATE

About [This is the part of your job description template that you describe your company and value]

Are you looking to join an exciting, high growth opportunity? [Insert sentence about your company.]

[Describe your company or mission] Example copy for digital marketing manager job description

We are the leading provider of software that empowers sales teams to scale their efforts and grow revenue. [Company Name] enables teams, for the first time, to harness the power of [insert valuable point here]. Hundreds of companies depend upon [Company Name] products to fuel their initiatives [Insert value prop or social proof].

Digital Marketing Manager Role Description [Job description for a digital marketing manager]

As [Company Name’s] digital marketing manager, you will be responsible for the strategy and execution of marketing programs that capture and nurture marketing leads across multiple channels. These programs will include outreach to our existing database through marketing automation; lead generation through events and search engine marketing; and optimizing the use of our own web site as a lead generation channel [Add responsibilities of your digital marketing manager here].

The ideal candidate will be extremely entrepreneurial, with a strong track record of driving leads and revenue for SaaS companies. This position reports directly to the Director of Growth, and requires extensive collaboration with content marketing and sales.

Digital Marketing Manager Responsibilities [where you describe the responsibilities for the role]

Develop and execute demand generation initiatives to drive new leads and nurture our existing database of leads
Execute on initiative related to growth marketing
Manage third-party vendor relationships
Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance and ROI of marketing spend
Identifies trends and insights, and optimizes spend and performance based on the insights.
Brainstorms new and creative growth strategies through digital marketing.
Plans, executes, and measures experiments and conversion tests.
Collaborate with marketing operations to improve the efficiency and effectiveness of our marketing automation system (i.e., Marketo) to better nurture leads, increase conversion rates to marketing qualified leads and improve the integrity of the overall database
Develop integrated paid and organic programs that significantly increase the marketing database and overall pipeline (e.g., Google PPC, content marketing, webinars, events)
Work with the content marketing and sales teams to develop (write, drive review process, publish) and promote marketing materials to drive awareness and interest
Analyze campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and next steps

Required Digital Marketing Manager Skills

3-5 years of experience in demand generation with B2B SaaS organizations
Master at developing, executing, and measuring innovative and results-focused demand programs and campaigns
Demonstrated analytical ability, specifically around program measurement and ROI, and program execution skills
Proven experience in managing the creation of marketing materials.
Experience influencing and communicating product offers to customers, prospects, and sales professionals demonstrated by excellent written (including copywriting and proofreading) and oral communication skills
Strong project management skills and experience with superb attention to detail.
Knowledge and hands-on experience with popular marketing automation and sales automation systems, particularly Marketo and Salesforce.com.
Creating and maintaining client relationships
Coaching and subordinate involvement
Managing processes
Self-motivated yet customer-focused
Proficient in marketing research and statistical analysis
Able to develop budgets
Familiar with financial planning and strategy

Digital Marketing Manager Benefits & Perks

Awesome work environment at a company with a huge vision at the beginning of a growth curve in content marketing
Competitive salary, 401k plan
Friendly, relaxed culture with an ideal work-life balance
Medical and dental insurance, FSA
Snack-filled kitchen

WHERE TO POST AND HIRE YOUR DIGITAL MARKETING MANAGER

When hiring a digital marketing manager, you’ll want to post this role on sources like LinkedIn and Glassdoor. You’ll also want to rely heavily on referrals for senior roles.

By Ronny Cheng

Ronny Cheng is a digital marketing consultant helps businesses of all sizes build high-performing digital marketing strategies that drive revenue.

Digital Marketing Manager

September 7, 2023

WHAT DOES A DIGITAL MARKETING MANAGER DO?

ABOUT THIS DIGITAL MARKETING MANAGER JOB DESCRIPTION

DIGITAL MARKETING MANAGER JOB DESCRIPTION TEMPLATE

About [This is the part of your job description template that you describe your company and value]

Digital Marketing Manager Role Description [Job description for a digital marketing manager]

Digital Marketing Manager Responsibilities [where you describe the responsibilities for the role]

Required Digital Marketing Manager Skills

Digital Marketing Manager Benefits & Perks

WHERE TO POST AND HIRE YOUR DIGITAL MARKETING MANAGER

By Ronny Cheng

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