Digital Marketing Manager

September 7, 2023
digital marketing manager

WHAT DOES A DIGITAL MARKETING MANAGER DO?

A digital marketing manager is responsible for creating strategies that focus on both performance marketing and brand awareness. Typically they are responsible for:

  • Overseeing content strategies as they pertain to driving traffic and conversions
  • Conversion optimization across web properties
  • Digital paid ad strategy and partnerships

ABOUT THIS DIGITAL MARKETING MANAGER JOB DESCRIPTION

This job description for a digital marketing manager can easily be used as a template that you can copy, paste, and edit to meet your exact needs. It’s recommended that prior to posting this job description or sending to a recruiter that you determine the overall requirements and responsibilities of your digital marketing manager.

DIGITAL MARKETING MANAGER JOB DESCRIPTION TEMPLATE

About [This is the part of your job description template that you describe your company and value]

Are you looking to join an exciting, high growth opportunity? [Insert sentence about your company.]

[Describe your company or mission] Example copy for digital marketing manager job description

We are the leading provider of software that empowers sales teams to scale their efforts and grow revenue. [Company Name] enables teams, for the first time, to harness the power of [insert valuable point here].  Hundreds of companies depend upon [Company Name] products to fuel their initiatives [Insert value prop or social proof].

Digital Marketing Manager Role Description [Job description for a digital marketing manager]

As [Company Name’s] digital marketing manager, you will be responsible for the strategy and execution of marketing programs that capture and nurture marketing leads across multiple channels. These programs will include outreach to our existing database through marketing automation; lead generation through events and search engine marketing; and optimizing the use of our own web site as a lead generation channel [Add responsibilities of your digital marketing manager here].

The ideal candidate will be extremely entrepreneurial, with a strong track record of driving leads and revenue for SaaS companies. This position reports directly to the Director of Growth, and requires extensive collaboration with content marketing and sales.

Digital Marketing Manager Responsibilities [where you describe the responsibilities for the role]

  • Develop and execute demand generation initiatives to drive new leads and nurture our existing database of leads
  • Execute on initiative related to growth marketing
  • Manage third-party vendor relationships
  • Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance and ROI of marketing spend
  • Identifies trends and insights, and optimizes spend and performance based on the insights.
  • Brainstorms new and creative growth strategies through digital marketing.
  • Plans, executes, and measures experiments and conversion tests.
  • Collaborate with marketing operations to improve the efficiency and effectiveness of our marketing automation system (i.e., Marketo) to better nurture leads, increase conversion rates to marketing qualified leads and improve the integrity of the overall database
  • Develop integrated paid and organic programs that significantly increase the marketing database and overall pipeline (e.g., Google PPC, content marketing, webinars, events)
  • Work with the content marketing and sales teams to develop (write, drive review process, publish) and promote marketing materials to drive awareness and interest
  • Analyze campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and next steps

 Required Digital Marketing Manager Skills

  • 3-5 years of experience in demand generation with B2B SaaS organizations
  • Master at developing, executing, and measuring innovative and results-focused demand programs and campaigns
  • Demonstrated analytical ability, specifically around program measurement and ROI, and program execution skills
  • Proven experience in managing the creation of marketing materials.
  • Experience influencing and communicating product offers to customers, prospects, and sales professionals demonstrated by excellent written (including copywriting and proofreading) and oral communication skills
  • Strong project management skills and experience with superb attention to detail.
  • Knowledge and hands-on experience with popular marketing automation and sales automation systems, particularly Marketo and Salesforce.com.
  • Creating and maintaining client relationships
  • Coaching and subordinate involvement
  • Managing processes
  • Self-motivated yet customer-focused
  • Proficient in marketing research and statistical analysis
  • Able to develop budgets
  • Familiar with financial planning and strategy

Digital Marketing Manager Benefits & Perks

  • Awesome work environment at a company with a huge vision at the beginning of a growth curve in content marketing
  • Competitive salary, 401k plan
  • Friendly, relaxed culture with an ideal work-life balance
  • Medical and dental insurance, FSA
  • Snack-filled kitchen

WHERE TO POST AND HIRE YOUR DIGITAL MARKETING MANAGER

When hiring a digital marketing manager, you’ll want to post this role on sources like LinkedIn and Glassdoor. You’ll also want to rely heavily on referrals for senior roles.

Ronny Cheng

By Ronny Cheng

Ronny Cheng is a digital marketing consultant helps businesses of all sizes build high-performing digital marketing strategies that drive revenue.

Related Articles

events marketing manager

Senior Event Marketing Manager

What does an event marketing manager do? An event marketing manager is responsible for creating the overall strategy for live…

SDR Manager

SDR Manager

WHAT DOES AN SDR MANAGER DO? A Sales Development Representative (SDR) Manager, also known as a Sales Development Manager, plays…

director of demand generation

Demand Generation Manager

What does a demand generation manager do? A demand generation manager is responsible for collaborating with sales and marketing teams,…