Head of Content

October 7, 2024

What does a Head of Content do?

A Head of Content is responsible for leading the development and execution of content strategies across various platforms, collaborating with internal teams, and overseeing content creation to ensure alignment with brand goals. Some key responsibilities of a Head of Content include:

• Developing a comprehensive content strategy and managing its execution
• Collaborating with product, marketing, and leadership teams to build branded content
• Leading content efforts for social, email, and other digital channels
• Managing content campaigns that support growth and engagement objectives
• Working with SEO and analytics teams to improve organic traffic and performance

About this Head of Content job description

This job description for a Head of Content can serve as a template for organizations looking to fill this key leadership role. You can customize it based on the specific needs and structure of your company. It’s recommended to define the core requirements and responsibilities before posting or sharing this job description.

---

Head of Content Job Description Template

About [Company Name]

Founded in [year] and headquartered in [City, State], [Company Name] is an industry leader in [insert your industry]. With a talented team of professionals from top companies such as [insert companies], we are dedicated to [insert mission or value]. Our customers include [insert notable clients or partners], and we are committed to providing innovative solutions that are transforming the industry.

About the role

At [Company Name], we are looking for a highly motivated and strategic Head of Content to drive our content strategy and execution. The ideal candidate will lead a team of writers, editors, and content creators, while collaborating closely with marketing, sales, and product teams to develop compelling content that resonates with our audience and supports our business objectives.

As the Head of Content, you will play a pivotal role in shaping the voice and narrative of our brand. You’ll be responsible for managing the entire content lifecycle—from ideation to distribution—across various channels. The ability to deliver high-quality content that drives engagement, leads, and brand awareness is key to success in this role.

Head of Content Responsibilities

• Develop and execute a content strategy that aligns with overall company goals and marketing objectives
• Lead and manage a team of content creators, editors, and freelancers to produce high-quality content across multiple platforms
• Oversee content creation for website, blog, social media, emails, and other marketing collateral
• Collaborate with product marketing to ensure content aligns with product messaging and launches
• Drive content optimization efforts by working closely with SEO and analytics teams to improve organic traffic, engagement, and conversions
• Manage the content calendar and ensure timely delivery of content across various channels
• Ensure consistency in brand voice, style, and messaging across all content touchpoints
• Create and oversee thought leadership content that positions [Company Name] as a leader in the industry
• Work with the sales team to develop content that supports the sales funnel, including case studies, white papers, and other resources
• Continuously evaluate content performance, using insights and data to refine strategy and improve effectiveness
• Build and nurture relationships with industry influencers, customers, and partners to create impactful storytelling opportunities

Head of Content Qualifications

• 5+ years of experience in content marketing, preferably in a leadership role
• Strong portfolio of content that demonstrates expertise in strategy, storytelling, and content execution
• Proven experience leading content teams and managing a content strategy across multiple platforms
• Excellent written and verbal communication skills, with a keen eye for detail
• Strong understanding of SEO, content performance metrics, and data-driven decision making
• Ability to thrive in a fast-paced environment and manage multiple priorities
• Experience working in B2B or SaaS environments is a plus
• Creative problem solver with a passion for storytelling and brand building

Why join [Company Name]?

At [Company Name], we believe in creating an environment that fosters growth, innovation, and collaboration. Joining our team means you’ll be working alongside experienced leaders who are passionate about disrupting the [industry] space.

We offer competitive salaries, stock options, and a comprehensive benefits package, including:

• Medical, Dental, Vision, and Life insurance
• Paid Parental Leave
• 401K and Flexible Spending Accounts
• Fitness Stipend
• Computer equipment of your choice
• Generous paid time off
• A collaborative and innovative work environment

Where to post your Head of Content job description

When hiring for a Head of Content role, consider posting the job on platforms like LinkedIn, Glassdoor, and specialized content marketing job boards. Referrals and networking are also effective ways to identify top candidates for this leadership role.